LAND ROVER
Hibernot campaign
Winter daylight hours are limited, so we encouraged people to make more of their winter time in true #hibernot fashion.
#Hibernot website
We created a bespoke #Hibernot landing page that houses a daylight clock. As it counts down daylight hours the background images change to match the time of day.
Social
We worked with a selction of influencers to create how to videos which helped people make the most of the available daylight with their photography.
Or not idents
We also created some product focused idents that presented the benefits of Land Rover's technology, by showing people completely ignoring it, in true #Hibernot spirit.
Creatives - Liam Campbell / Thom Farrall
Director - Adam Kaleta
Agency - M&C Saatchi
Campaign Ad of the Day - 15/1/2016
Director - Adam Kaleta
Agency - M&C Saatchi
Campaign Ad of the Day - 15/1/2016