L.F.C 3RD
Third Kit 26/27 - adidas
Anfield. There’s something about it, a special, indescribable quality that makes the seemingly impossible, possible. It’s a ground that gives players the such belief, they hit a new superhuman level on the pitch. We call it ‘the Anfield Effect’. For the launch of the Liverpool 26/27 Third Kit we invited our audience to ‘Feel the Anfield Effect’ in a spot which imagines a secret lab buried deep beneath the stadium where a group of young lab technicians uncover the power of Anfield has been distilled within the fabric of the new jersey.
Credits ︎︎︎
ECD - Josh Connell
GCD - Cal Al Jorani
CD- Liam Campbell
Design Director - Marcos Balbino
Photographer - Saskia Kovandzich
Director - Grajper
Agency - The Midnight Club