L&G
Glass ceiling
removal service
L&G’s ‘Girl Fund’ only backs companies where women are properly represented. To launch it we created the ‘Glass Ceiling Removal Service’ and visited companies across London notorious for gender inequality.



Credits ︎︎︎
Creatives - Liam Campbell / Thom Farrall / Alan Jones / Angelo An
CD - Mark Goodwin
ECD - Justin Tindal
Agency - M&C Saatchi