FCA
The PPI deadline
To emphasize the pressing nature of the PPI deadline, we thought it would be funny to gradually crush it’s spokesperson, the animatronic head of Arnold Schwarzenegger. The campaign ended up help the public claim over 50billion in last minute claims from the banks.
The results
Credits ︎︎︎
Campaign Ad of the Day - 28/6/19
Director: Ninian Doff
Photographer: Joe Giacomet
Creatives: Liam Campbell / Thom Farrall
CD: Kieron Roe / Dom Moira
ECD: Justin Tindall
Agency: M&C Saatchi